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Audiences are classic for 'the old web' and yearn for material that feels timeless. Lots of developers are currently beginning to tap into this by dumping patterns and focusing more on evergreen material like vlogs and storytime videos, or restoring retro looks (although this itself is likely simply a present trend). You don't want to waste important time creating videos for the sake of hopping on a trend audiences don't wish to see it anyway.

Instead, focus on premium content that reflects your craft and values. Don't just hop on the fond memories pattern use throwback referrals or older music styles only if they match your story.

I use AI to create social media material every single day, however probably not in the method you're believing. Instead of typing in a timely and then publishing, AI is woven into practically every stage of how I believe, prepare, design, and ship content.

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A year earlier, my AI usage appeared like the majority of people's: open ChatGPT, ask it to write a caption, get something generic back, reword the entire thing anyway, and question what the point was. The problem wasn't the tools, it was that I was utilizing them one-dimensionally when the genuine utilize was all over else.

Not because AI was writing better posts for me, however because I was writing much better posts with AI managing the friction. I have actually checked a lot of tools. These are the 14 that stuck, arranged by where in my workflow they can be found in, starting well before I open a blank page.

I'm a company believer that the quality of my content is straight connected to the quality of what I consume. Compared to the amount of time and energy I have, there are unlimited quantities of content and connections to be made. This is where this tool can be found in: they assist make that procedure easier and more repeatable.

Where I wish to break away is in making connections and having a special viewpoint, so my material doesn't feel acquired. Sublime assists me do that. When you save something to Sublime a quote, a link, an image, a note it right away surfaces associated concepts from other individuals's libraries. Sublime's founder, Sari Azout, calls this "common knowledge management."In practice, it feels less like a productivity tool and more like searching the reading lists of the most fascinating people you know.

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Sari's framing is one I return to frequently: the secret to better AI output isn't better triggers it's better inputs. There's a real distinction in between asking AI to "compose me something about personal branding" and handing it 40 ideas you've been collecting about identity, craft, and audience-building and asking it to discover the thread.

Or I'll drop them onto a digital infinity board and begin playing with the flow reorganizing ideas, including my own notes and external context up until a shape emerges. It does require active engagement, however. You have to sit with what it surfaces, not simply conserve it to a folder you'll never resume.

In some cases I require to extract structure from my own rambling I talked through a concept, and now I need to discover what's really worth keeping. Other times I've got the opposite issue: scattered referrals throughout tabs, notes, and half-watched videos, and I need to synthesize them into something coherent that still seems like me.

That's not why it's on this list. The use case I lean into for Granola is thinking out loud.

What I return isn't simply a transcript. It's a starting point. When concepts will not await a practical moment, so you just interrupt everyone (my team has actually been extremely patient with me) This is how I use Granola to stay present in conferences without losing every idea that pops up.

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Granola makes that impulse efficient. I might probably do this with most chatbots' voice modes ChatGPT, Claude, even a fundamental voice memo plus a manual summary. Granola's edge is that it's purpose-built for capture and extraction. It's not attempting to have a conversation back at me. It's simply listening and organizing.

Here are a couple of posts from fellow spoken processors on the group to dig much deeper into rambling-as-processing.: Free (fundamental); $14/user/month for unlimited Visual thinkers who require to manufacture multiple sources into content as rapidly as possiblePoppy's interface is a visual canvas. I drag in YouTube videos, TikToks, articles, PDFs, voice notes whatever raw material I'm dealing with and arrange it into groups that the AI can pull from at the same time.

I utilize it mostly for scripting YouTube videos, short-form material, anything where I desire the output to actually sound like me rather than generic AI-speak. My normal setup looks like this: Examples of my own previous content (this teaches it my voice) Reference videos I wish to study not to copy, however to learn from their structure, hooks, pacing The working draft, where the AI pulls from both groups simultaneouslyThat last part is what makes it click.

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It's synthesizing my voice from Group 1 with the structural patterns from Group 2. The output still requires editing, however I'm beginning from something that seems like me riffing on ideas I really care about not a generic script template. I can also access numerous designs (ChatGPT, Claude) within the exact same office, which is helpful when I want to compare outputs or use various models for various parts of the procedure.

The actual tool below is more thoughtful than its landing page suggests, however it's a significant financial investment. Strategies are annual just with a credit-based system, so it's worth screening within the 30-day money-back assurance before you go all in.Price: From $400/year (yearly billing just; 30-day money-back assurance) Here's what I have actually found works much better than asking AI to compose my material: asking it to help me analyze my material.

: Strategic sparring and seeing ideas before I construct themClaude is my thinking partner. What makes Claude uniquely beneficial for content work is the mix of deep thinking and the ability to really show me things.

It can likewise imagine what we're going over: prototype a web page design, mock up a report structure, develop a working sneak peek of a landing page. I'm not simply talking about ideas in the abstract. I'm taking a look at them. For our upcoming State of Social Engagement report, I went back and forth with Claude over multiple rounds till the structure clicked.

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I've also used it to prototype web page designs before sharing principles with my team. Being able to see the structure, not simply describe it, helps me come to discussions better prepared.